Known as the Latvian Riviera, Jurmala is a collection of districts that runs along the Baltic coastline. Dzintari and Majori mark the centre of Jurmala, and it is where most visitors head for. Jurmala’s unique, white sand beach is 32 kilometres long. It meets Europe’s water quality, infrastructure, and safety standards and receives the EU Blue Flag each year. Jurmala’s uniqueness not only lies in the length of its beach, but also in its shallow coastal waters - perfect for children. The beach is surrounded by dunes and tall pine-trees, giving off a wonderful, relaxing, and healing scent.
Jurmala’s attractions extend beyond the beach. Jurmala is also a township situated in a park-like landscape, where two-storey, intricately carved wooden housing predominates. The architecture consists of an eclectic combination of modern mansions and original wooden homes dating from the late 19th and early 20th centuries. Jurmala is quiet, calm, and relaxed with its clean paved paths, narrow streets, and houses hidden among the trees. Garden-lovers will enjoy the impeccably mowed lawns and elaborate flowerbeds surrounding Jurmala’s mansions.