Choose a Serbia holiday and bask in a warm welcome at every turn as you discover a country reinventing itself. . Those in the know appreciate Belgrade's great architecture, museums, galleries, outstanding restaurants and pulsating nightlife.
Elsewhere fast-flowing rivers, mountain peaks, woodland trails and Orthodox monasteries hidden in wooded valleys await the arrival of visitors to this undiscovered destination.
One of the best ways to sample Serbia is with a food or wine tour, so those looking for a gastronomic discovery will be well at home here.
Elegant Novi Sad sits on the banks of the Danube with the picturesque Petrovaradinski Fort overlooking the river; Nis boasts an imposing Ottoman fort and Subotica is home to attractive Hungarian-style Art Nouveau architecture.
Valjevska Kamenica, surrounded by dramatic mountains, is no more than a village but your welcome will be effusive, no doubt helped along by the brandy distilled there.
The fertile plains of Vojvodina sweep across the country and the mountainous region to the south is home to rugged villages, ski resorts and hiking trails. For jaw-dropping scenery don't miss the Djerdap Canyon, where the once tranquil Danube is transformed into a thundering torrent as it squeezes through the narrow gorge.
Serbia holidays are perfect for travellers looking to combine exciting, modern city life with more traditional, folkloric elements out in the countryside. From vibrant Belgrade with its many bars, riverside cafés and romantic boulevards to old bucolic villages where locals decked in traditional dress proudly perform folk songs and dances, Serbia is a place of contrasts.