Nestled among seven gentle hills, Plovdiv is widely regarded as Europe’s oldest continuously inhabited city, offering a rich and atmospheric blend of ancient history and contemporary cultural life. Named European Capital of Culture in 2019, the city has become one of Bulgaria’s most rewarding destinations for travellers seeking heritage, creativity and authentic local character.
The heart of Plovdiv is its beautifully preserved Old Town, where cobblestone streets wind past colourful National Revival–era houses, many now home to museums, galleries and boutique guesthouses. Highlights include the impressive Roman Theatre, still used for performances today, along with Roman stadium remains, ancient city walls and hilltop viewpoints that reveal layers of Plovdiv’s long past.
Plovdiv also offers a lively modern atmosphere. A growing café and restaurant scene showcases Bulgarian cuisine and regional wines, while frequent festivals, exhibitions and live music reflect the city’s creative energy. With its combination of archaeological treasures, artistic spirit and relaxed pace, Plovdiv provides a compelling contrast to Sofia and is an essential stop on any journey through Bulgaria.