Travellers to Sweden discover a land of contrasts. Here an enduring Viking heritage is juxtaposed with bright and sophisticated contemporary culture, while serene pastoral beauty blends seamlessly into buzzing, vibrant urban centres.
Summer is the ideal season for fly-drive holidays to explore a verdant countryside strewn with azure lakes, swathes of endless forest, ancient landmarks and timeless villages, before delving headfirst into exciting multicultural hubs such as the cities of Stockholm, Malmo and Gothenburg with their plethora of museums, fine restaurants and boutiques housed in medieval and baroque architecture.
Such eclecticism means that a holiday or tour to Sweden truly offers something for everyone. Whether cycling across picture-perfect landscapes under the midnight sun, mixing with the hip intelligentsia at a buzzing nightclub or hopping from remote island to remote island, you’ll enjoy a dazzlingly distinct and unforgettable country at its peak.
Sweden's creativity extends to its architecture, with the incredible TreeHotel offering guests the opportunity to bed down in a suspended room shaped as a UFO, birds nest, mirrored cube or classic cabin.
In the winter, Sweden holidays are all about heading north to the snowy reaches of Lapland, where snow-drenched mountains offer skiing experiences far from the crowds of the Alps and log cabins and the famous ICEHOTEL welcome guests with hot juice. Here days are filled with explorations of the snowy wilds – from husky sledging, cross-country skiing and snowshoeing to ice fishing, wilderness training and snowmobiling. Once the sun dips below the horizon, clear skies come alive with the dancing ribbons of the northern lights. Click here to explore our full range of Lapland holidays.