Fujinomiya lies on the southwestern slopes of Mt. Fuji in Shizuoka Prefecture, around an hour by Shinkansen from Tokyo, yet it feels far removed from Japan's busiest tourist routes. As one of the historic gateway towns for pilgrims climbing Mt. Fuji, it has a long connection with the mountain that continues today. The city is home to Fujisan Hongu Sengen Taisha, the head shrine of more than 1,300 Sengen shrines across Japan, where visitors can learn about the spiritual traditions that shaped Mt. Fuji's recognition as a UNESCO World Heritage Site. Beyond its cultural importance, Fujinomiya is surrounded by forests, lakes and waterfalls, making it an excellent base for walking, cycling and exploring the quieter side of Japan's most recognisable landscape.
The city offers a mix of outdoor experiences and local culture that suits a wide range of travellers. Active visitors can cycle around Lake Tanuki, walk scenic nature trails or visit Shiraito Falls, where water fed by Mt. Fuji's underground springs cascades over a broad volcanic cliff. Those with an interest in Japanese culture can visit tea farms, meet local craftspeople and discover regional traditions through experiences such as making Fujinomiya yakisoba, the city's best-known local dish. Small sake breweries, traditional shops and locally run accommodation provide opportunities to meet the people who live beneath Mt. Fuji, offering a deeper understanding of the region beyond its famous mountain views.