Toba is a small coastal city on the eastern edge of the Kii Peninsula in Mie Prefecture, best known for its long connection to the sea. Surrounded by sheltered bays and islands, it has been an important fishing and pearl-producing centre for centuries. The city is closely associated with Mikimoto Kōkichi, who developed the world's first cultured pearls, and visitors can learn about this history at the Mikimoto Pearl Island museum and demonstrations. Seafood is another highlight, with local restaurants serving freshly caught oysters, abalone and Ise lobster, while the waterfront provides easy access to sightseeing cruises around the surrounding islands.
Beyond its maritime heritage, Toba offers a quieter side of Japan that suits travellers looking to slow the pace. The city's coastline is dotted with small fishing villages and scenic viewpoints, while nearby Ise-Shima National Park combines rugged shores, forested hills and calm inlets. Toba is also one of the best places to learn about the ama, Japan's traditional female free divers, who have harvested shellfish and pearls without breathing equipment for generations. Whether you're interested in local traditions, coastal scenery or exceptional seafood, Toba offers a distinctive glimpse into a way of life that has changed little over the centuries.