Ichinoseki is a charming city in southern Iwate Prefecture, often overlooked but perfectly placed for exploring some of northern Japan’s most scenic and cultural treasures. It’s the gateway to the UNESCO-listed Hiraizumi temples, where peaceful gardens and ancient halls tell stories of Japan’s golden age of Buddhism. Nearby, the dramatic Geibikei Gorge offers tranquil boat rides through towering cliffs - ideal for nature lovers and photographers, while the lesser-known Genbikei Gorge impresses with its rushing waterfalls and quirky “flying dango” snack delivery system.
Ichinoseki also appeals to food enthusiasts with its local speciality, “mochi cuisine,” featuring inventive rice cake dishes served in traditional style. For families, there are hands-on washi paper-making and sake-brewing experiences, while outdoor enthusiasts can explore hiking trails, hot springs, and winter ski areas.